Realtors’ Guide to AI: The Best Tools for Success in 2025

Published: 02 Feb 2025

Introduction

The real estate sector is being transformed by artificial intelligence (AI), making it faster, smarter, and more effective. Agents are working more efficiently and providing clients with better experiences thanks to AI-powered solutions that automate routine tasks and analyze market trends.

When real estate agents adopt AI, they can produce more leads, close deals more quickly, and offer specialized services that set them apart from the competition. AI has the potential to improve a variety of tasks, including managing listings, improving customer relations, and optimizing marketing.

We’ll go over the top AI tools for realtors in this guide, including their features, advantages, and ways to use them to remain ahead of the competition. 🚀

Table of Content

AI-Powered Lead Generation
1. Tool 1: CINC (Commissions Inc.)
2. Tool 2: Zurple
Intelligent Client Relationship Management (CRM)
1. Tool 1: Top Producer
2. Tool 2: Follow Up Boss
Virtual Staging and Property Visualization
1. Tool 1: REimagineHome
2. Tool 2: BoxBrownie
Automated Content Creation
1. Tool 1: Jasper AI
2. Tool 2: Epique
Market Analytics and Predictive Insights
1. Tool 1: Saleswise
2. 🔹 Tool 2: Reonomy
Conclusion

1. AI-Powered Lead Generation

Finding and converting leads is a major difficulty for real estate agents. AI-powered tools can help you automate lead production, prioritize hot leads, and engage prospects with little effort. Here are two of the most successful AI solutions for lead generation:

Tool 1: CINC (Commissions Inc.)

CINC is a comprehensive lead generation and CRM platform designed for real estate professionals.

Features:

AI-driven lead scoring identifies high-potential clients.
Follow-up is automated via text, email, and phone calls.
CRM integration for lead tracking and management.

Benefits:
Increases lead conversion rates.
Automates follow-ups to save moments.
Ensures no potential client is overlooked.

Cost: CINC offers customized pricing based on the specific needs of agents or teams

Tool 2: Zurple

Zurple is an AI-powered lead generation platform tailored for real estate agents.

Features:

AI-powered behavior tracking to identify serious buyers.
Personalized email campaigns tailored to lead activity.
Automated messaging based on user interactions.

Benefits:
Increases engagement by sending relevant content to leads.
Helps agents connect with buyers at the right time.
Improves response rates with smart, targeted follow-ups.

Cost: Zurple’s base package starts at $149 per month.

2. Intelligent Client Relationship Management (CRM)

AI-powered CRM tools assist agents in managing leads, automating communication, and developing long-term connections with clients. Here are two of the top AI-powered CRM tools, along with pricing information:

Tool 1: Top Producer

Top Producer is a comprehensive CRM designed to enhance client interactions and streamline marketing efforts for real estate agents.

Features:

AI-powered insights to improve client interactions.
Automated marketing campaigns to keep past clients engaged.
Smart follow-up reminders to maintain consistent communication.

Benefits:
Strengthens long-term relationships with buyers and sellers.
Helps agents stay on top of follow-ups and referrals.
Saves time with automated workflows and client management.

Pricing: Starts at $129/month per user.

Tool 2: Follow Up Boss

Follow Up Boss is a robust CRM platform that focuses on lead management and client communication for real estate teams.

Features:

AI-driven lead distribution assigns leads to the right agents.
Automated email and text follow-ups to increase client engagement.
Performance tracking and analytics can help improve sales techniques.

Benefits:
Ensures no lead or client is forgotten.
Automates communication to improve response rates.
Provides valuable insights to optimize sales and marketing efforts.

Pricing: Starts at $69/month per user, with a 14-day free trial.

3. Virtual Staging and Property Visualization

AI-powered virtual staging tools help real estate agents enhance property listings, attract more buyers, and speed up sales without expensive physical staging.

Tool 1: REimagineHome

REimagineHome is an AI-powered virtual staging tool that transforms empty spaces into furnished, styled interiors, offering various design options to match buyer preferences.

Features:

AI-powered virtual staging alters empty areas.
Multiple interior design styles to suit buyer preferences.
AI-generated remodeling recommendations for home improvement projects.

Benefits:
Helps buyers visualize the full potential of a property.
Makes listings more attractive without physical staging costs.
Enhances buyer interest with realistic home designs.

Pricing: Starts at $19 per image (pay-as-you-go model).

Tool 2: BoxBrownie

BoxBrownie is a photo editing service specializing in real estate, offering virtual staging, image enhancement, and floor plan redraws to make property listings more appealing.

Features:

AI-enhanced photo editing and virtual renovation tools.
Day-to-night photo transformations for stunning property visuals.
AI-powered floor plans and 360° virtual tours.

Benefits:
Makes listings look more appealing online.
Helps agents sell homes faster with high-quality visuals.
Provides cost-effective virtual staging and renovation previews.

Pricing: Virtual staging starts at $24 per image, and photo enhancement starts at $2 per image.

4. Automated Content Creation

AI-powered content creation tools enable real estate agents to easily generate property descriptions, blog articles, advertising, and social media content, resulting in high-quality marketing materials.

Tool 1: Jasper AI

Jasper AI is an AI-driven content creation tool that assists real estate agents in generating property descriptions, blog posts, and other marketing materials.

Features:

AI-generated property descriptions and blog posts.
Customizable writing style to match brand voice.
Built-in SEO optimization for better online visibility.

Benefits:
Saves time and effort on writing.
Ensures professional and engaging content.
Helps agents rank higher on search engines.

Pricing: Starts at $39 per month for basic plans.

Tool 2: Epique

Epique AI is an AI-powered content suite designed specifically for real estate professionals, offering tools to generate listing descriptions, advertisements, and social media posts.

Features:

AI-powered real estate content suite.
Generates listing descriptions, ads, and social media posts.
Automated market reports and client emails.

Benefits:
Automates content creation for better branding.
Increases marketing reach with optimized messaging.
Provides high-converting ad copies tailored for real estate.

Pricing: Custom pricing based on agent needs.

5. Market Analytics and Predictive Insights

AI-powered market analysis tools assist real estate professionals in making data-driven decisions, predicting trends, and identifying profitable possibilities in the housing and commercial property markets.

Tool 1: Saleswise

Saleswise is an AI-driven platform tailored for real estate professionals, offering tools to streamline tasks such as creating personalized emails, sales scripts, and listing descriptions. It integrates live market data to enhance client engagement and operational efficiency.

Features:

AI-driven Comparative Market Analysis (CMA).
Predicts market trends and client behavior using real-time data.
Provides competitive insights to adjust pricing strategies.

Benefits:
Helps agents price properties more accurately.
Provides insights to close deals faster.
Reduces guesswork by using data-driven forecasting.

Pricing: Starts at $49 per month.

🔹 Tool 2: Reonomy

Reonomy is a commercial real estate data platform that utilizes AI to provide comprehensive property insights, including ownership details, transaction history, and market trends. It aims to streamline the research process for real estate professionals.

Features:

AI-powered real estate database for commercial properties.
Provides deep insights on property ownership, sales history, and market trends.
Identifies off-market investment opportunities.

Benefits:
Helps agents find high-value off-market deals.
Provides valuable data for smarter investment decisions.
Enhances lead generation for commercial real estate professionals.

Pricing: Custom pricing based on business needs.

Conclusion

AI tools are transforming the real estate sector by accelerating lead generation, client management, and marketing. These solutions reduce time, improve accuracy, and enhance customer experiences, allowing agents to close sales more efficiently. Real estate professionals who accept AI will have a competitive advantage in the market and give better service to their clients.

Begin using AI tools today to automate activities, create leads, and expand your real estate firm! 🚀